Brand Concept: What's the Story ?

STORY OF THE BRAND

When I left behind me my 10 years life in Paris, I've packed 10 years of my life in boxes for storage. I bought a 1 way ticket for Thailand and packed only one 60L backpack. But what to put in my backpack ?

I needed to pick my favorite clothes from my 10 years Paris wardrobe. 
This is how I realized that we buy clothes that we are not wearing.

Carry the clothes you wear, Wear the clothes that you care !

After many years travelling, I now know that each clothes of my backpack is selected with a lot of attention and match with a lot of different clothes combinaison. 
That's allows me to be beautiful, having different fashion style & different outfits for any life situations in the world without having so many clothes.