Emilie Bramly

STORY OF THE BRAND

When I left Paris behind me, I packed 10 years of my life in boxes for storage. I bought a one way ticket for Thailand and packed only one 60L backpack. But what to put in my backpack ?

I needed to pick my favorite clothes from my 10 years living and dressing for Paris.
This is how I realized that we bought too many clothes that we are not wearing.

Carry the clothes you wear, Wear the clothes that you care for!

After many years of travelling, I know that each of the clothes in my backpack is selected with a lot of attention, and they match with a lot of different clothes combinations.
This is what allows me to be beautiful, having different fashion styles & different outfits for any life situation and experience in the world without having so many clothes.
With this brand, I wish to inspire other ladies to have a minimalist life while still looking stylish.